SteelArch Buildings

Introduction

SteelArch Buildings is a premier provider of steel arch structures for industrial, commercial, and agricultural use. Their engineered buildings are designed for strength, longevity, and versatility. In this case study, we explore how they modernized their digital presence to better showcase their structural solutions, connect with prospective clients, and drive qualified leads.

About the Website

The SteelArch Buildings website highlights their engineering expertise and broad product range including arch steel buildings, custom-designed hangars, storage units, and more. The site is structured to clearly present product benefits, construction processes, and design customization options. It also includes case studies, technical data, and contact pathways to guide users from inquiry to project planning.

Project Details

Industry

Construction / Prefabricated Buildings – Focusing on steel arch structures.

Scope

Website redesign, product showcase, consultation funnel, and lead generation.

Focus

Emphasizing customization, engineering strength, and long-term durability.

Goal

Present building solutions compellingly while driving inquiries and sales for high-value, project-based clients.

Project Goals

Increase qualified leads and consultation requests by making technical information accessible and persuasive.

Reduce customer confusion by clearly explaining product types, sizes, and customization options.

Build brand authority by highlighting engineering capability, certifications, and past projects.

Improve user experience by guiding visitors seamlessly to request design quotes or contact sales.

The Challenges

Communicating Technical Complexity

Steel arch buildings involve engineering details that can overwhelm non-technical users. The website needed to present complex specifications in a digestible and visually appealing way.

Showcasing Custom Options

Clients often require tailored solutions varying in size, design, and structural reinforcements. Explaining customization clearly was a major challenge.

Building Trust and Authority

With heavy investment projects, prospects need assurance. Demonstrating SteelArch’s experience, quality assurance, and structural reliability was crucial.

Lead Generation for High-Value Projects

Prospective clients require a guided journey of informative content, trust signals, and a simple way to request quotes or design consultations.

The Solutions

Interactive Product Catalog & Visual Tools

We developed a website structure that showcases each building type with detailed diagrams, specs, and photo galleries. Clients can easily explore building styles, sizes, and custom options.

Educational Content & Trust-Building

We added sections that explain engineering benefits, structural certifications, and construction processes. This helped non-technical users grasp the value and safety of SteelArch Buildings.

Lead Capture & Quote Requests

A streamlined contact flow was designed to guide users to request consultation, design services, or quotes.

UX & Layout Optimization

We optimized the user interface to highlight key information intuitively, making navigation between products, forms, and educational content effortless.

Process Breakdown (Step by Step Approach)

Strategy & Research

Analyzed the construction market and competitors
Defined buyer personas and typical project profiles
Structured content to support architectural and budget-based decision-making

Wireframing & Design

Created wireframes for product catalog and custom configurator
Designed user flows for quote generation and consultation requests
Developed detailed UI mockups for technical specification pages

Development & Integration

Built the configurator and product catalog using modern development frameworks
Integrated form submission workflows and CRM tool
Implemented responsive design and accessibility best practices

Testing & Launch

Conducted usability testing for configurator and navigation
Performed QA to ensure accuracy of dimensions and project details
Launched the site and monitored performance metrics

Results & Impact

Lead Quality & Volume

Inquiry submissions for project consultations grew by 45% within four months.

Engagement

Time on site increased, with users spending more time exploring product configurators and spec sheets.

Trust & Credibility

Testimonials and technical content established SteelArch Buildings as a trusted engineering partner.

Conversion Efficiency

Simplified quote request paths led to more serious project leads and fewer low-value inquiries.